Resume
Work
Experience
2023 - Present
McDonald’s — Brand Marketing & Digital Lead
Leading Brand Marketing, Digital App Growth, Self-Ordering Kiosks, Product Launches, Media Planning, and Customer Engagement initiatives across 180+ outlets with a 360-degree marketing approach.
2020 – 2022
Film & Production Projects — Brand Content & Production Consulting
Worked on project-based content production and brand campaigns for organizations and brands including Nestlé, Fortune, and Government initiatives.
2017 - 2020
Ourguest.in — Digital Marketing Manager
Led digital marketing, SEO, SEM, social media growth, influencer marketing, website optimization, and customer acquisition initiatives for the travel platform.
2016 - 2017
Route Mobile — AGM Marketing (Global)
Managed global B2B marketing initiatives, international events, brand communication, and website relaunch activities across global markets.
2014 – 2016
TaxiForSure — Marketing Manager (West)
Handled regional marketing, app growth campaigns, customer acquisition, media planning, referral programs, and performance marketing initiatives across West India.
2013- 2014
Lashkara — Co-Founder
Co-founded an imitation and fashion jewellery e-commerce business focused on marketplaces including Amazon, Flipkart, Snapdeal, and Shopclues.
2012 – 2013
Me n Moms — Marketing Manager (Pan India)
Led digital marketing, retail promotions, e-commerce growth, product category expansion, logistics optimization, and new store launches for the baby care retail brand.
2010– 2012
Domino’s — Assistant Marketing Manager (West)
Managed regional marketing campaigns, customer retention programs, product launches, media planning, and strategic brand partnerships across West India.
2008 - 2010
Reliance Digital — Marketing Manager (Pan India)
Handled large-scale retail marketing campaigns, store launches, media buying, brand promotions, seasonal campaigns, and strategic partnerships with leading consumer brands.
Education
2006 - 2008
MBA — Marketing & Finance
Full time
2003 - 2006
Bachelor of Commerce (B.Com)
Full time
2012-2026
Professional Certifications
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Digital Marketing Expert Program — MICA (UpGrad)
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Advanced Program in Digital Marketing — NIIT Imperia & IAMAI
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Facebook Certification in Growing Business
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Google Ads & AdWords Certification
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Instagram Marketing Certification (Udemy)
Skills
& Expertise
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Brand Strategy & Marketing Leadership
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Performance Marketing & Customer Acquisition
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Digital Marketing & Growth Strategy
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Media Planning & Advertising
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E-commerce & Marketplace Growth
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Product Launch & Go-to-Market Strategy
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Customer Retention & CRM
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Marketing Analytics & Business Insights
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Integrated Campaign Planning & Execution
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Consumer Insights & Brand Positioning
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SEO, SEM & Social Media Marketing
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Omnichannel Marketing Strategy
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Budget Planning & P&L Management
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Agency & Stakeholder Management
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Retail Marketing & Trade Promotions
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Content Strategy & Influencer Marketing
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App Growth & Digital Transformation
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Team Leadership & Cross-Functional Collaboration
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Strategic Partnerships & Alliances
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Business Development & Growth Consulting