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Resume

Work
Experience

2023 - Present

McDonald’s — Brand Marketing & Digital Lead

Leading Brand Marketing, Digital App Growth, Self-Ordering Kiosks, Product Launches, Media Planning, and Customer Engagement initiatives across 180+ outlets with a 360-degree marketing approach.

2020 – 2022

Film & Production Projects — Brand Content & Production Consulting

Worked on project-based content production and brand campaigns for organizations and brands including Nestlé, Fortune, and Government initiatives.

2017 - 2020

Ourguest.in — Digital Marketing Manager

Led digital marketing, SEO, SEM, social media growth, influencer marketing, website optimization, and customer acquisition initiatives for the travel platform.

2016 - 2017

Route Mobile — AGM Marketing (Global)

Managed global B2B marketing initiatives, international events, brand communication, and website relaunch activities across global markets.

2014 – 2016

TaxiForSure — Marketing Manager (West)

Handled regional marketing, app growth campaigns, customer acquisition, media planning, referral programs, and performance marketing initiatives across West India.

2013- 2014

Lashkara — Co-Founder

Co-founded an imitation and fashion jewellery e-commerce business focused on marketplaces including Amazon, Flipkart, Snapdeal, and Shopclues.

2012 – 2013

Me n Moms — Marketing Manager (Pan India)

Led digital marketing, retail promotions, e-commerce growth, product category expansion, logistics optimization, and new store launches for the baby care retail brand.

2010– 2012

Domino’s — Assistant Marketing Manager (West)

Managed regional marketing campaigns, customer retention programs, product launches, media planning, and strategic brand partnerships across West India.

2008 - 2010

Reliance Digital — Marketing Manager (Pan India)

Handled large-scale retail marketing campaigns, store launches, media buying, brand promotions, seasonal campaigns, and strategic partnerships with leading consumer brands.

Education

2006 - 2008

MBA — Marketing & Finance

Full time 

2003 - 2006

Bachelor of Commerce (B.Com)

Full time

2012-2026

Professional Certifications

  • Digital Marketing Expert Program — MICA (UpGrad)

  • Advanced Program in Digital Marketing — NIIT Imperia & IAMAI

  • Facebook Certification in Growing Business

  • Google Ads & AdWords Certification

  • Instagram Marketing Certification (Udemy)

Skills
& Expertise

  • Brand Strategy & Marketing Leadership

  • Performance Marketing & Customer Acquisition

  • Digital Marketing & Growth Strategy

  • Media Planning & Advertising

  • E-commerce & Marketplace Growth

  • Product Launch & Go-to-Market Strategy

  • Customer Retention & CRM

  • Marketing Analytics & Business Insights

  • Integrated Campaign Planning & Execution

  • Consumer Insights & Brand Positioning

  • SEO, SEM & Social Media Marketing

  • Omnichannel Marketing Strategy

  • Budget Planning & P&L Management

  • Agency & Stakeholder Management

  • Retail Marketing & Trade Promotions

  • Content Strategy & Influencer Marketing

  • App Growth & Digital Transformation

  • Team Leadership & Cross-Functional Collaboration

  • Strategic Partnerships & Alliances

  • Business Development & Growth Consulting

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