Projects

McDonald’s
Role -Brand Marketing & Digital Lead

Led integrated marketing initiatives across 180+ outlets with a focus on brand growth, app adoption, and customer engagement.
Successfully launched campaigns including the Kartik Aryan Famous Order, Chicken Wings launch, and McAloo Tikki ₹99 campaign.
Contributed to exceeding projected quarterly sales targets by 20% through strategic campaign planning and promotional execution.
Worked on App Growth, Self Ordering Kiosks, Customer Retention Programs, Gamification, and McCafé digital integration.
Managed large-scale marketing budgets exceeding ₹100 crore while coordinating with media, creative, and production agencies.

Led regional marketing campaigns focused on app installs, customer acquisition, and repeat usage.
Conceptualized high-impact campaigns including ₹99/₹49 fare promotions and “No Surge” initiatives.
Achieved nearly 10x projected app downloads while reducing media costs by 50% through optimized performance marketing.
Developed referral-led growth programs contributing to 190% increase in demand and significant improvement in customer acquisition metrics

Improved organic rankings for strategic keywords, helping the platform achieve first-page visibility on Google.
Enhanced website traffic quality to 65–70% through SEO, SEM, and targeted digital campaigns.
Increased social media conversion rates to 70–80% through focused audience targeting and performance optimization.
Introduced storytelling and influencer marketing initiatives, resulting in improved customer engagement and business growth.
Played a key role in launching Bhutan as a new destination category contributing significantly to overall growth.

Assisted in planning and executing national retail marketing campaigns across digital, print, outdoor, and in-store channels.
Coordinated with creative agencies, media partners, and regional teams for campaign rollouts across multiple cities.
Managed promotional campaigns for electronics, appliances, smartphones, and seasonal sales events.
Supported digital marketing initiatives including Google Ads, social media promotions, email marketing, and website campaigns.
Monitored campaign performance, customer engagement, and sales impact using analytics and reporting tools.
Worked closely with merchandising and sales teams to align marketing activities with business objectives.
Assisted in vendor management, budgeting, campaign scheduling, and marketing asset coordination.
Contributed to brand visibility and customer acquisition strategies for retail stores and online channels.
Helped execute festive campaigns, product launches, and regional marketing activations across India.